I’ve run SEO for the same client since 2013. Corporate limousine services in New York and Indianapolis — a market where the customer books on their phone, often within the hour, and whoever appears first usually wins the job. Thirteen years is long enough to have lived through Penguin, Panda refreshes, Hummingbird, Mobilegeddon, RankBrain, Medic, […]

Most local businesses here think their problem is the website. It usually isn’t. When someone in Jalandhar searches for a clinic, an institute, a showroom or a service, the first thing they see is the map — three businesses, with ratings, distance and a call button. That block is called the map pack, and for […]

A manufacturer in Jalandhar or Ludhiana sends me the same message every few months. The website is done, it looks smart enough, it even gets visitors from abroad — and almost nobody enquires. The assumption is usually that more traffic will fix it. It won’t. I’ve spent seventeen years building for the buyers on the […]